We live in an information age, and the way that information is consumed is increasingly in flux. Digital marketing is relatively simple— get your brand in front of your desired audience through a digital medium. In today’s world, where consumers absorb a seemingly endless stream of information from emails and texts to their personal social media feeds, how can a brand stand out digitally?

In the action sports industry, brands don’t need to just stand out. Action sports brands need to convey a sense of action, adventure, and a life worth leading to their audience. To better sell their products and services, action sports brands must get a three-dimensional message through a two-dimensional medium. So, what’s the best way to show your audience what your brand is all about—through video. To find out Why Video Content is Vital to the Action Sports Industry in 2022 & How To Make A Bigger Impact On Your Audience Through Video, continue reading below.
Who Watches Videos Online?

Video is now one of the main ways we consume information online. YouTube has become central to our consumption of videos online. According to TechCrunch, people now watch 1 billion hours of YouTube per day. If a single person were to try to accomplish that feat, they would need a video 100,000 years long.

While there are obviously some people who go on hours-long YouTube binges, the majority of users watch a few minutes a day. This statistic speaks to how far-reaching the platform can be for its creators. According to Hubspot, the number of videos watched online in 2021 nearly doubled the number of videos watched online in 2018.
Are Videos Effective In Marketing?

HubSpot claims, “Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.” Utilizing video content as part of your marketing strategy will help your brand engage with users on a new level. HubSpot’s annual video marketing survey found that 87% of surveyed marketers who use video as part of their digital marketing strategy reported a positive ROI, which is a massive increase from the 33% of surveyed marketers who reported the same finding in 2015.
How Do You Measure A Video’s Effectiveness?

While it’s clear video marketing has a positive impact on lead generation and sales, the exact effect is hard to calculate. Marketers look at several metrics to measure the success of their video content. 62% of surveyed marketers consider video engagement of some kind the top measurement for video success. Just 27% of marketers use sales as a measurement of a video’s success. Still, 81% of surveyed marketers reported that their video marketing efforts improved their brand’s bottom line. So, it’s clear that videos have a direct and positive impact on sales, even if the exact metric is hard to pinpoint. If you’re on the fence about video marketing, the numbers don’t lie.
How To Make Your Video Stand Out:

With the available technology of the average smartphone, anyone can make a quality video. However, with the newfound effectiveness of video marketing, the medium has become saturated. Scroll through your Instagram feed for thirty seconds, and you’ll likely be bombarded with sponsored posts from brands you know and new brands you may not be familiar with. You’ll likely keep scrolling unless something stands out.

Putting out high-quality videos is vital to a brand’s marketing efforts, especially if that brand is in the action sports industry. Whether your company sells surfboard travel bags or high-end wake surf boats, creating high-quality content with state-of-the-art cameras and streaming technology should be a priority. Additionally, finding a videographer that works within your given field, such as an action sports videographer, will help you authentically engage with your target audience. An action sports videographer can take what would be a cookie-cutter marketing attempt and turn it into a thrilling ride of a video.

X-stream365 will take your brand’s marketing efforts to the next level. Don’t struggle to create an in-house video that barely checks the boxes. Hire an action sports videographer to capture the essence of your brand and take your target audience on an adventure. Whether you need an attention-grabbing clip for social media, a short form YouTube video, or you want to live stream an in-person event, X- stream 365 has your video needs covered. Reach out to X-steam 365 to find out if your company is well suited for a short-term project or a long-term partnership with our video production team.